The Way Covert Filming Revealed a £28 Million Timeshare Scheme

Prosecutors have labeled it as a major frauds of its type in the Britain.

Altogether 14 individuals have been found guilty for their involvement in a £28 million scheme to defraud in excess of 3,500 timeshare owners.

The victims were keen to exit long-standing holiday ownership agreements and tried to find assistance.

The majority were from 60 and 80. In excess of 500 of them lost in excess of £10,000, and one handed over in excess of £80,000.

Those victimized were subjected to aggressive presentations continuing for six hours. They were left out of pocket, owning valueless fake "credits" and continued to be locked into costly holiday ownership agreements they often use.

The Business At the Heart of the Fraud

The company at the core of the scam was Sell My Timeshare (SMT). They took clients' cash to finance the directors' lavish way of life of private schools, high-end properties and exclusive air travel.

The individual at the top of the company, the main defendant, was given a seven-and-half year sentence in January for fraudulent conspiracy.

In the latest development, his wife another individual was part of the concluding cases to learn their fate.

She was handed a 24-month suspended prison term at Southwark Crown Court after pleading guilty to financial crime.

This has been a lengthy process and signifies a huge win for the people who spoke out, the police and the Crown.

How the Investigation Was Initiated

I first heard about the firm was in the summer of 2016. I was working in the reporting team of a news organization, creating documentary features.

A friend mentioned that his parent had assumed the ownership of a vacation unit in Spain and, after decades of vacations, had started seeking to exit the agreement.

It should be noted how popular vacation properties had become with British holidaymakers in the last decades of the 20th century.

Timeshares permitted families to occupy the same accommodation every year, or exchange their time slots with fellow investors who had units in different locations. About 600,000 sun-lovers seized that chance.

The first timeshare rush was linked to a numerous accounts about dishonest operators mis-selling properties. They became a staple on consumer broadcasts.

The common vacation property deal tied investors in for many years.

In that period, those investors who had used their regular accommodation in the sunshine for 20 or 30 years were advancing in years, and a large proportion were hoping to wave goodbye to their timeshares.

Some had health issues and found it difficult to access their units. Others just felt they'd achieved their goals from them. And some had died, in many cases bequeathing their loved ones to assume the contracts - plus their annual payments and maintenance fees.

The Undercover Operation Progresses

It was at this point the family member had found herself. She looked online for solutions and discovered the company, a business whose website promised to release her from her agreement.

But, having submitted funds and scheduled a consultation with them, her relatives had doubts.

Additional investigation showed many victims reporting they had handed over cash and received no benefit out of it. In fact, they had suffered financially. Significant sums.

Our team began investigating what was going on. It quickly became clear that there were questionable operators working within the vacation property industry.

One lawyer had numerous client reports preparing to take action against the organization.

Reporters contacted people who had used the firm and they collectively described identical situations. They thought the company would purchase their timeshare away from them but when they went to a consultation (for which they paid up front) they were told there was no re-sale value.

Instead, they were pushed - in fact compelled - to spend more money investing in "the company's points system", named after the organization's holding firm, the overarching entity.

What exactly these were was not exactly clear. They seemed similar to a type of exchange medium, giving access to cheaper vacations and benefits and consumer discounts.

And they were seemingly "transferable with fellow investors, eventually.

Paying cash up front now would result in an future return that would offset SMT's fees and result in the property owner with a gain, liberated eventually from their pesky deal.

Too good to be true? Well, yes.

A 'Bait-and-Switch Scheme'

Assuming these reports were true, this was a major deception.

The technique is termed a "bait-and-switch."

An operator - in this case the company - "lures the customer by promoting a specific service but then to state it cannot be provided, directing the client towards an alternative, lesser product or service.

Such practices are unlawful. Equipped with all the testimony we had collected, we presented the rationale to covertly record one of the company's meetings.

Such an operation demands time, effort, and compelling reasons for why this is the sole method to collect the data necessary to prove wrongdoing.

With approval secured, our compact group arranged a meeting with one of the company's representatives in the location.

Acting as a potential client hoping to assist his parent out of her timeshare contract|holiday ownership agreement

Kelly Drake
Kelly Drake

Environmental journalist and conservation advocate with over a decade of experience covering Canadian ecological issues.